Meet Our Chief Marketing Officer & Associate Broker, Rachel Cooper

Have you met Rachel Cooper? She’s a rising star on our team, and today you can get to know her a little better.
Today we’re happy to spotlight one of our team’s biggest assets: Chief Marketing Officer and Associate Broker, Rachel Cooper. If you’ve never been properly introduced to her, today’s your chance! In our agent introduction, we picked her brain about what her first three months were like with the Lance Woodley Team, what she enjoys most about being on the team, and more. If you have any questions for Rachel or the rest of our team, feel free to reach out. We’d be happy to help.

The difference between 2 of our home seller programs

Here’s the difference between our guaranteed sale program and our buyout program.

What’s the difference between our guaranteed sale program and our buyout program? Each of these
programs benefits different home sellers in different ways. 

Our guaranteed sale program is meant to sell your house quickly and for top dollar. In short, it
guarantees a home sale because it states that if we can’t sell your home within the agreed-upon time
frame, we’ll buy it ourselves for up to 90% of the list price. 

The buyout program is designed for homes that are not in the best condition or can no longer
be cared for and just need to be sold. It’s ideal for things like an estate sale. In a situation like this,
perhaps the heirs of the estate live out of state or the house is an old rental property that’s been
neglected. 

"Each of these programs benefits different home sellers in different ways."

For example, we recently did an estate sale where the house was bought for the children of the
owners to live in while they attended college. Well, as you can imagine, after 15 years, this home
looked like a giant dorm room. After it served its purpose, the owners wanted to get rid of it. 

When utilizing the buyout program, we come out to your property and make you an offer. If it’s an
offer you can agree to, we’ll buy the home as-is and close within two to three weeks. 

If you have any more questions about either of these programs or you’d like to use one for a home
you need to sell, don’t hesitate to reach out to us. We’d love to help you.

Real Estate Is Local, But How Do You Use That Information?

Real estate is local, and using that knowledge to help you means hiring a local expert

when selling your home.

We all know that real estate is local, but how do you use that information?

If you’re selling your home, you use it by hiring a local expert to help you. Go with the people who
know the marketplace here in the Midlands of South Carolina. They know the area, they know the
process, and they know the people.

When picking out a local expert, there are three criteria you need to remember:

1. They must have been in the industry for a long time.
2. They must have performed many transactions year after year, in both good markets and bad.
3. They must have a successful home-selling system.

To that last point, we at the Lance Woodley Team have a home selling system that’s both proven
and duplicatable. We can apply it to your home the same way we’ve applied it to thousands of others.
It’s backed by market research, and more importantly, it gets results.

So if you’re thinking about selling or you’d just like to know your home’s value, don’t hesitate to reach
out to us. We’d love to help you.

As always, if you have any other real estate questions, feel free to get in touch with us as well.
We look forward to speaking with you.

How Do We Use Merchandising to Sell Our Homes?

Merchandising is one part of a successful home selling strategy. Here’s how our team does it.

Today we want to talk about something that we think is very important when you’re trying to sell
your house: merchandising.

A lot of times, people don’t understand the art of making your house look great. It will take
cleaning, decluttering, depersonalizing, upgrading, updating, and more. Merchandising is one of the
things we do for our clients to help them sell fast and for top dollar.

We can make it even easier for you because we have the contractors necessary. A lot of times,
all that is needed is a little furniture adjustment.

If you’re interested in selling your house quickly and for top dollar, give us a call today. We’ll take
a look at your house, give you our opinion on its value and let you know what you can do in
order to sell it for top dollar.

If you have any questions for me in the meantime, don’t hesitate to give me a call or send me an
email. I look forward to hearing from you soon.

Here’s How You Can Sell Your House As Is

We have a way to sell your home as is and without any hassle.

You may have heard of our Guaranteed Sale Program, but did you know we have another program
that allows you to sell your house as is?

Sometimes, for a variety of reasons, people need a home sale done quickly and easily. Perhaps
they’re doing an estate sale. Or maybe they’ve lived in their home for a long time and haven’t made
any updates to it.

Whatever your situation, if you have a home you need to sell quickly, we have an investment group
that will make you a cash offer on your house as it is. If the program works for you, you’d get
paid in cash and go through a quick closing (usually within two to three weeks).

If you’d like to take advantage of this program or you have any other questions about it, don’t
hesitate to give me a call or shoot me an email. I look forward to hearing from you.

How Has Our Market Changed in the Past Year?

How has our real estate market improved in the past year? Here’s what you need to know.

Today we’re going to compare our 2018 numbers to our 2017 numbers to determine
where our real estate market is headed. The results are in, and for the most
part, they’re positive.

In 2017, there were 15,391 active listings in the heart of the Midlands, including

Richland, Lexington, and Kershaw Counties. 11,009 of those listings sold that year, which
comes out to 71.53%

In 2018, only 14,902 properties were listed for sale, but 11,586 of them sold. That means

that 77.75% of these properties sold. The fact that the ratio of listed to closed properties
is going up is very good.

As for the average list price, 2017’s figure was $204,838. The average sold price in 2017

was $200,013. This means that homes sold for an average of 97.64% of list price, which is an
outstanding figure.

In 2018, the average list price was $214,426 and the average sold price was $209,550.

That comes out to a 97.73% list to sold ratio. The ratio remains pretty similar, but the
average sale price is up just over 9%, which is more great news for sellers. The bottom line is
that more houses are selling at higher prices.

Finally, let’s look at our average days on market. In 2017, homes sold in an average of 67 days.

In 2018, that figure dropped to just 57 days.

All of these numbers are going the way we want them to go in a positive direction. However, every area and every neighborhood is different. If you want the specific numbers for your home, don’t hesitate to reach out and give us a call or send us an email. We would be happy to assist you.

We’ve Got What Home Sellers Need

To get real results as a home seller, you need to hire a real team with a real home selling system. We have all of that here on the Lance Woodley Team.

If you want to sell your home for top dollar, then you need to hire a professional agent with a real home selling system. When you hire the Lance Woodley Team, that’s exactly what you get. We have a real team with a real system that gets real results.

"We can get your home sold fast and for top dollar."

We can get your home sold fast and for top dollar, so if you’re ready to make the leap, give us a call or send us an email today. To learn more, watch this short video.

What We Can Guarantee When Selling Your Home

If you need to sell your house and you don’t want to mess around, call the Lance Woodley Team and we’ll get it done for you.

If you’re selling your house, you need to work with an agent with a plan. That’s why, no matter what
reason you’re selling, you need to call the Lance Woodley Team. We have a professional home selling
system that will sell your house quickly and for top dollar. We have a guaranteed sale program with no
strings attached that guarantees that we’ll sell your house for at least 90% of its real market value. To
hear our full message about why you should call us to help sell your home, watch my latest video.

What You Need to Know About the Changes to Lake Murray

There are changes coming to Lake Murray. How will they affect you?

Lake Murray is one of the best assets we have in the Midlands. It's fun to live on and play in. If you're a seller
or a buyer, though, and you're interested in the lake there are some things you need to know.

Starting with sellers, you should know that starting this October they are going to start pulling the water level in
the lake down until about mid-December. If you're selling your property and a potential buyer sees that there is
no water below your dock, it could be hard to explain that the water will return in just a month or two.

So if you are interested in selling, you should consider speaking with us now before this process starts. By
contacting us early, we can also get great photographs done before the water level is lowered in order to show
potential buyers what the lake normally looks like.

If you're interested in buying a property on the lake, this may be a great opportunity for you. I'm not
saying that you're going to get a place for 50 cents on the dollar, but you could be able to get it for 5% to 10%
less than usual.

If you have any additional questions about buying or selling on Lake Murray, please feel free to reach out to me.
I look forward to helping you soon.

PQ: If you're selling your property and a potential buyer sees that there is no water below your dock, it could be
hard to explain that the water will return in just a month or two.

Q2 2017 vs. Q2 2018: How Has Our Real Estate Market Changed?

How did this year’s second quarter real estate market stack up to what we saw in 2017? Let’s find out today.

Whether you’re a buyer, seller, investor, or homeowner, understanding local market trends will be
critical to your success. That’s why today, we’ll be comparing the second quarter of 2018’s real
estate market to the second quarter from 2017 to determine how our Midlands area market has
changed over that time.

First of all, there were slightly more active listings on our market during this year’s second quarter than
what we saw last year, with there being 4,861 active listings in Q2 of 2017 and 4,998 in Q2 of this year.
Of those listings, 75.23% sold this year, while just 71.6% of those listed last year successfully
closed.

The average list and sale prices have also risen. This year, the average sale price during our second
quarter was $200,250. During the second quarter of 2017, though, the average sale price was
$195,382. This constitutes a year-over-year increase of 9.75%. Of course, this figure only accounts
for the average property values. Not every home in the Midlands rose in value by this amount,
but the statistic does give us a good indication of how our market has developed.

Another area of change we’ve seen in the last year is the rate at which homes are selling. Homes
during this year’s second quarter spent an average of 56 days on the market, while homes during the
second quarter of 2017 spent an average of 65 days on the market.

With all of these factors in mind, it’s clear that our real estate market right now is very solid. Those
who are thinking of buying have a great opportunity to do so. In fact, the faster you make your
home purchase, the better.

So, if you have any other questions, would like more information, or would like our help in making
your move, feel free to give us a call or send us an email. I look forward to hearing from you soon.

What Makes People Trust Our Team?

What does trust mean to my team and I? Today I’d like to explain.

Buying a Columbia Home? Search All Homes for Sale

Selling a Columbia Home? Check out our FREE Home Value Report

When I talk about trust, I’m not just referring to things like honesty or integrity. It’s my opinion that,
in real estate, honesty and integrity should be prerequisites.

Trust, therefore, means something deeper. It is something our clients place in us when they make the
decision to let us guide them through their real estate needs, whether they are buying, selling, or doing
both.

Clients trust that my team and I operate not only with honesty and integrity, but also with a high
level of knowledge and experience. Clients trust in us and our systems, which, for home sellers,
means a fast and profitable transaction.

If you have any other questions, would like more information, or are thinking of buying or selling any
time soon, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Why Is Our Home Selling System the Best Around?

Our home selling guarantee is the best in the Midlands. Here is why.

Buying a Columbia Home? Search All Homes for Sale

Selling a Columbia Home? Check out our FREE Home Value Report

How are we going to sell your house? We are going to talk about our unique process today.

We can sell your home fast and for top dollar because we have the No. 1 home selling
system here in the Midlands. In fact, we are so confident about our home selling system that we have
a guaranteed sale program. It is the most aggressive guaranteed sale program you will see anywhere.

We have a three-part system that guarantees you get at least 90% of the fair market value of your house. If you or someone you know is interested in hearing more about the program, please feel free to give us a call or send us an email today. We would love to hear from you soon.

Buy a Bigger Home Without Increasing Your Payment

Now is a great time to move up into a new home. If you have a lot of equity, you can actually secure a lower monthly payment.

Buying a Columbia Home? Search all Homes for Sale 
Selling a Columbia Home? Check out our FREE Home Value Report

A lot of people want to move up into a bigger, nicer house in a better neighborhood. Maybe they want a great view, like a golf course or a lake. It can be difficult to make the numbers work. However, with the latest market increase, if you’ve been in your home for a few years you may have more equity than you think.

In fact, you might have enough equity to be able to get that new home in a nicer area while keeping the same monthly payment. If you sell your home with our advice and take the equity you’ve earned to apply as a down payment on your new home, you will see a ton of savings. 

The window of opportunity is closing.

You’ll be able to get a lower interest rate, and if you’re able to put more than 20% down with your equity, you won’t have to pay mortgage insurance either. Your payment will drop and it might even cost you less than what you are paying right now.

The window of opportunity to take advantage is closing. If you have any questions or want to know more about how you can move up easily in this market, give us a call or send us an email. We would love to hear from you.

Our Program Renovates Deficient Columbia Homes

Learn more about our program that helps you customize your home.

Buying a Columbia Home? Search all Homes for Sale  
Selling a Columbia Home? Check out our FREE Home Value Report

Today, I want to talk about a program we’ve had for years that’s not as well known as our Guaranteed Sale program. Through this program, we help buyers find their home and investors profit.

In the surrounding Columbia area, we identify properties that are deficient. We help investors identify properties that can be successfully flipped. We have the talent to examine a property and adjust the home, such as the wall colors or the floor plan. Depending on what needs to be done, we can make tiny or large adjustments as necessary. After we’ve renovated the home, we list it back on the market and they profit from the sale later on.

If you’re a buyer, this is a great way to purchase a home. Perhaps you view a home but you want to make some changes, such as opening up the kitchen, adding counter tops, or taking down a wall. This program allows you to make these adjustments according to your needs! With your one-time purchase, you buy new designs and other services to renovate the home.

If you’re thinking about buying or selling a home, especially interested in this program, give me a call or send me an email. We’d be happy to serve your local real estate needs! We can bring you one step closer towards your dream home or the investment property of your dreams.

What Loan Program Is Best for You?

Buying a Columbia Home? Search all Homes for Sale  
Selling a Columbia Home? Check out our FREE Home Value Report

Today I have our preferred lender, Gina Bush, NMLS#119307, and she works at Midland Mortgage Corporation, NMLS# 66708 (www.midlandmortgagecorp.com). She has a lot of different loan programs that she can offer you, and that's what she's here to talk about.

There is an FHA Loan and a State Housing Loan that require low down payments and work very well for first-time home buyers. There is also down payment assistance available for those loans.

We also have conventional loans that work well for people who have stronger credit. There are also VA loans for anyone who has served in the military, and these come with fantastic benefits (no down payment and no monthly mortgage insurance).

We also have a USDA rural housing loan. This is only available for homes that meet the requirements, so location is important if you wish to get one of these loans. There is no down payment and no mortgage insurance required, but there are some income requirements for this loan.

Another type of loan we have is a construction to permanent loan if you want to build your own home. If you want to buy a home that needs a little work put into it, you can qualify for a rehabilitation loan, which can actually help you pay for the cost of repairs.

As you can see, there are a lot of different loan types that are available to you. If you have any questions about which might benefit you most, please feel free to contact us or you can get into touch with Gina by clicking this link: http://www.midlandmortgagecorp.com/meet-the-team/gina-bush

Why Is it Smart to Buy a Fixer-Upper?

Buying a Columbia Home? Search all Homes for Sale  
Selling a Columbia Home? Check out our FREE Home Value Report

Today we want to talk about wrapping the renovation of a house around its purchase, and why we think it’s such a good idea. 

Being able to do this helps our clients out in a few ways. Often times, individuals can’t find the right home and want to buy in a neighborhood just out of their price range. One way we have been able to solve this in the past is by finding a home that’s maybe a little dated or has some deficiencies, and renovating it with the savings we will get on the purchase price. We roll it all up into one transaction, and you end up with a house that is newly remodeled and you also have some real financial advantages.

We recently had a client who paid a little over $100,000 for a home that was little more than a shack. The renovations cost us about $35,000-$40,000 and they were totally worth it. Those homeowners are now going to sell that house for $50,000 more than what they paid for it originally.

Being able to do this not only helps sellers move their properties, it allows buyers looking for live-in homes to get the one they want and helps our investors flip properties.

If this kind of strategy seems like something you’d like to try, give us a call or send us an email. We would love to help get you into the home of your dreams!